Teaching AI to write in your tone — Julia McCoy // Content at Scale
- Part 1 Teaching AI to write in your tone — Julia McCoy // Content at Scale
- Part 2How Google Detects AI content — Julia McCoy // Content at Scale
- Part 3Using Gen AI to write brand copy that ranks — Julia McCoy // Content at Scale
Show Notes
-
02:05Julias transition into the AI content spaceInitially a doubter of AIs ability to replace human writers, Julias perspective shifted after discovering Content at Scale, a solution that generates original undetectable content. This led her to join the startup, quickly rising from VP of Marketing to President in a year.
-
04:32Teaching AI to write in your toneContent at Scale features an AI training lab where users can input their 100% original content to train the software to match their unique style. Enhancing content with personal experiences is recommended to distinguish it from similar topics.
-
06:48Tailoring style guides for human writers vs. AIAI benefits from simpler style guides and surpasses humans in reliability due to consistent training. Prompt-free tools like Content at Scale enable project setup, training, and gradual accuracy improvement in mimicking a user's voice.
-
09:44Content output from generalized vs. specialized AI modelsWhile models like ChatGPT offer vast possibilities, their output lacks accuracy and a specific tone of voice due to their generalized nature. Specialized tools like Content at Scale offer more consistent and accurate outputs within a specific set of parameters.
-
12:21Choosing between writers, ChatGPT, and specialized AI tools for content creationThe choice depends on the goal of the content. Rather than using AI as a quick fix, prioritize human-like content that replicates the brand's voice and makes an impact on humans interacting with the content.
-
15:23Pricing differences between human writers and AI content toolsWhile ChatGPT is the cheapest option at $20 a month, theres the risk of generic content output. Content at Scale offers a good middle ground at a penny per word, requiring minimal human editing, and enabling faster, cost-effective content creation compared to human-written articles.
Quotes
-
"I never believed that AI or GPT would replace what I did for a living because of the nuanced nature of creating and selling content to clients. But, in 2023, it's projected that 100 million writing jobs will become obsolete." - Julia Mccoy
-
"You can train AI, but you also still want to humanly optimize that content and add in your personal experience because that is what makes content stand apart from the sea of similar topics out there." - Julia Mccoy
-
"We need to think about AI content production in a way that saves us time and gets us better output. Otherwise, it just makes sense to keep doing it humanly." - Julia Mccoy
-
"With just two extra hours a week, an SEO or project manager can leverage AI to produce two amazing articles. This boost minimizes the need for a large writer workforce, ensuring great content output with fewer resources." - Julia Mccoy
-
"You could go completely human-free, trust AI to do everything and go for the cheap option. But then, are you even getting content that helps your brand at all?" - Julia Mccoy
- Part 1 Teaching AI to write in your tone — Julia McCoy // Content at Scale
- Part 2How Google Detects AI content — Julia McCoy // Content at Scale
- Part 3Using Gen AI to write brand copy that ranks — Julia McCoy // Content at Scale
Up Next:
-
Part 1Teaching AI to write in your tone — Julia McCoy // Content at Scale
Julia Mccoy, President of Content at Scale, delves into AI-driven copywriting. Technology has reached a level where it can mimic a human in the content creation process. Yet, generalized solutions like ChatGPT are unable to produce content in a specialized tone of voice which is crucial for producing content that embodies our brand’s voice and resonates with human beings. Today, Julia discusses how to teach AI to write in your tone.
-
Part 2How Google Detects AI content — Julia McCoy // Content at Scale
Julia Mccoy, President of Content at Scale, delves into AI-driven copywriting. ChatGPT's birth marked a significant milestone in AI technology, but it also introduced AI detection. Consequently, content created solely using ChatGPT, without any human input, likely won’t be ranked by Google and poses a risk of negatively impacting your website's standing. Today, Julia discusses how Google detects AI content.
Play Podcast -
Part 3Using Gen AI to write brand copy that ranks — Julia McCoy // Content at Scale
Julia Mccoy, President of Content at Scale, delves into AI-driven copywriting. Google’s search landscape has evolved to include AI, and the key to winning in SGE is topical authority. However, topical authority requires a substantial quantity of targeted content on a targeted domain, and forward-thinking SEOs are turning to generative AI as their tool of choice to efficiently build topical authority. Today, Julia discusses how to use generative AI to write brand copy that ranks.
Play Podcast
